Verso Skincare. Time reversal in a bottle.

Verso Skincare was founded by entrepreneur Lars Fredriksson, driven by a vision to create skincare that truly delivers results. At the core was Retinol 8 — a patented ingredient proven to be eight times more potent than standard retinol. Entering a market dominated by global giants, the challenge was to build a concept strong enough to stand out without relying on massive advertising.

 

The name Verso, Latin for reverse, gave meaning to the product line and refers to the product promise of reversing signs of aging. The packaging design further expresses this idea through the mirroring of the large numerals, which also helps to differentiate the products and suggests the order of use.

Fine artisan paper and printing techniques were combined to ensure a tactile component to the product experience. The identity, typography, photography, copy tonality and packaging all came together to form a cohesive brand expression in all channels, from print to web and film. The result was the creation of a new premium skincare brand that looked like no other.

 

In less than 10 years, Verso Skincare went from an idea to a modern icon with world-wide distribution, and receiving numerous design awards, including the Best of the Best Red Dot Award, D&AD Pencil, One Show N.Y. Silver and Wallpaper Design of the Year nomination.

Strategy

Naming

Identity

Art DirectionCopy

Packaging

Print

Advertising

WebsiteRetail

Verso is latin for reverse, as in the backview of a dress of the backside of a painting. With patented Retinol 8 Verso Skincare is proven to help reverse the signs of aging.

The little black dress of the line, Verso Super Facial Oil was packaged in a bakelite travel case with refill vials.

Verso Reflection No. 7 was a limited edition seasonal gift package which included a handcrafted brass mirror.

A combination of a revolutionary formula and dynamic packaging design, allowed Verso to gain distribution within months at premium retail establishments worldwide.

Lifestyle photography by Anders Kylberg.

Verso Skincare. Time reversal in a bottle.

Verso Skincare was founded by entrepreneur Lars Fredriksson, driven by a vision to create skincare that truly delivers results. At the core was Retinol 8 — a patented ingredient proven to be eight times more potent than standard retinol. Entering a market dominated by global giants, the challenge was to build a concept strong enough to stand out without relying on massive advertising.

 

The name Verso, Latin for reverse, gave meaning to the product line and refers to the product promise of reversing signs of aging. The packaging design further expresses this idea through the mirroring of the large numerals, which also helps to differentiate the products and suggests the order of use.

Fine artisan paper and printing techniques were combined to ensure a tactile component to the product experience. The identity, typography, photography, copy tonality and packaging all came together to form a cohesive brand expression in all channels, from print to web and film. The result was the creation of a new premium skincare brand that looked like no other.

 

In less than 10 years, Verso Skincare went from an idea to a modern icon with world-wide distribution, and receiving numerous design awards, including the Best of the Best Red Dot Award, D&AD Pencil, One Show N.Y. Silver and Wallpaper Design of the Year nomination.

Strategy

Naming

Identity

Art DirectionCopy

Packaging

Print

Advertising

WebsiteRetail

Verso is latin for reverse, as in the backview of a dress of the backside of a painting. With patented Retinol 8 Verso Skincare is proven to help reverse the signs of aging.

The little black dress of the line, Verso Super Facial Oil was packaged in a bakelite travel case with refill vials.

Verso Reflection No. 7 was a limited edition seasonal gift package which included a handcrafted brass mirror.

A combination of a revolutionary formula and dynamic packaging design, allowed Verso to gain distribution within months at premium retail establishments worldwide.

Lifestyle photography by Anders Kylberg.