Svensk Handel. Stuffy? Not stuffy!
How one of the oldest business and employee associations in Sweden left the conservative closet and came out as the friendly, vibrant and modern organization it really is. Swedish Commerce was founded in 1883 and serves the entire trade and commerce sector, representing enterprises on issues concerning employment and economic policy.
Traditionally, its members were brick and mortar stores, chains, wholesale traders and logistics companies, but as commercial activity progressively has become more digital, there was a growing need for digital adaptation and a more future focused approach.
Identity
Campaign
Event
MotionBrand ManualPrintWebsite
With such a broad spectra of members, ranging from corner shops to nationwide chains, and from virtually every trade-related industry, finding a balanced visual expression to make all members feel represented was essential.
The Studio not only understood our needs and the situation we were in very well, they articulated it better than we had been able to do ourselves. And their visual interpretation of it all stunned us. It was just perfect. — Katarina Kempe, Communications Director at Svensk Handel
Conveying both the organisation’s history and its progressive, visionary nature, the identity is developed to feel established, but also oriented towards the future.
svenskhandel
svenskhandel
A strict yet flexible typographic grid system matched with vibrant colors and quirky illustrations describe an organization that is serious and professional, but also humane and playful.
Events and conferences
Svensk Handel organizes a number of popular events throughout the year that covers different areas of trade. Each of those events have their own distinct symbol. 3D animations are used on screens, web and social media to promote the events.
Tom Vangeneugden, Head of Retail at Patagonia, speaking about circular economies at Nordic Retail Summit 2022.
Brand guidelines
The web-based brand manual ensures up-to-date information at all times. It is interactive and allows for downloading identity assets such as logotype files, illustrations and brand imagery.
