Svenskt Tenn. A Mythical Christmas.

IdentityCampaign Digital

MotionPrint

Exhibition

The renowned Swedish furniture producer and interior company Svenskt Tenn was founded in 1924 by Estrid Ericson. Together with Austrian-born Josef Frank, they formed their characteristic style which is as modern today as it was in the 1930’s. Svenskt Tenn’s Christmas exhibitions are a seasonal must-see for Stockholmers and highly anticipated each year, so the campaign concept was expected to surprise and delight this discerning group.

The collection for Atlantis included products by British designer Luke Edward Hall, who captured the mystique of the sea, alongside the re-release of Josef Frank’s classic Aristidia textile pattern. Our task was to create a concept for the visual identity and marketing for the Atlantis exhibition which captures the spirit of the collection whilst maintaining the essence of the Svenskt Tenn brand. The campaign should appeal to the loyal customers while sparking interest in the new younger generation.

The Studio was able to capture the mythical spirit of the Atlantis theme while maintaining the essence of the Svenskt Tenn brand. — Tora Grape, Head of marketing

Seaweed, shell and starfish forms are inspired by Josef Franks’ Aristidia textile pattern, while the arch shape is a reference to the iconic Svenskt Tenn windows. These forms run through the print material as paper cut-outs and in the digital material, drifting through water, framing views of the underwater treasures.

The Christmas exhibition invitation is highly anticipated piece, which is expected to surprise and delight each year. Our idea was to create keepsakes of collected treasures. Cut-outs of shapes depicting shells, seaweed and arches become gift tags and tree ornaments, as a token from Svenskt Tenn.

svenskttenn

svenskttenn

svenskttenn

Svenskt Tenn. A Mythical Christmas.

IdentityCampaign Digital

MotionPrint

Exhibition

The renowned Swedish furniture producer and interior company Svenskt Tenn was founded in 1924 by Estrid Ericson. Together with Austrian-born Josef Frank, they formed their characteristic style which is as modern today as it was in the 1930’s. Svenskt Tenn’s Christmas exhibitions are a seasonal must-see for Stockholmers and highly anticipated each year, so the campaign concept was expected to surprise and delight this discerning group.

The collection for Atlantis included products by British designer Luke Edward Hall, who captured the mystique of the sea, alongside the re-release of Josef Frank’s classic Aristidia textile pattern. Our task was to create a concept for the visual identity and marketing for the Atlantis exhibition which captures the spirit of the collection whilst maintaining the essence of the Svenskt Tenn brand. The campaign should appeal to the loyal customers while sparking interest in the new younger generation.

The Studio was able to capture the mythical spirit of the Atlantis theme while maintaining the essence of the Svenskt Tenn brand. — Tora Grape, Head of marketing

Seaweed, shell and starfish forms are inspired by Josef Franks’ Aristidia textile pattern, while the arch shape is a reference to the iconic Svenskt Tenn windows. These forms run through the print material as paper cut-outs and in the digital material, drifting through water, framing views of the underwater treasures.

The Christmas exhibition invitation is highly anticipated piece, which is expected to surprise and delight each year. Our idea was to create keepsakes of collected treasures. Cut-outs of shapes depicting shells, seaweed and arches become gift tags and tree ornaments, as a token from Svenskt Tenn.

svenskttenn

svenskttenn

svenskttenn