Oolong Tea House. A bubbly personality.

Shaping the new identity for Sweden’s leading bubble tea chain was not so much a design exercise in the beginning as it was a deconstruction down to the very essence of what this hybrid café business is all about — a small black pearl.

This distinct, simple shape becomes both a representation of the tea house's main product, and a dynamic and playful building block that can be used in multiple ways for communication.

IdentityCampaign

Art Direction

Signage

WebsitePrint

oolongteahouse.se

Oolong Tea House. A bubbly personality.

Shaping the new identity for Sweden’s leading bubble tea chain was not so much a design exercise in the beginning as it was a deconstruction down to the very essence of what this hybrid café business is all about — a small black pearl.

This distinct, simple shape becomes both a representation of the tea house's main product, and a dynamic and playful building block that can be used in multiple ways for communication.

IdentityCampaign

Art Direction

Signage

WebsitePrint

oolongteahouse.se