Nordiska Kliniken. Changing the face of beauty.

Nordiska Kliniken is one of Sweden’s leading clinics for aesthetic surgery and corrective treatments. Nordiska Kliniken is proud of having taken the lead in promoting safe, high-quality treatments performed only by highly experienced surgeons. Our ambition with the redesign was to come away from the often cold, uninspiring clinical perception of the aesthetic industry. We also wanted to stress other underlying motives for undergoing these kinds of treatments than merely vanity – such as improved well being, self confidence and inner balance, which research show are key drivers. With this in mind, we looked for inspiration in lifestyle categories like fashion, spa and wellness.

Nordiska Kliniken is a name that promises a lot. The word “Nordic” evokes a sense of natural beauty, purity, and simplicity — values that define the entire clinic experience. Our ambition was to create an environment where you feel comfortable, cared for, and inspired. Soft blush and grey colour tones coupled with vivid imagery in natural settings, tactile materials, and an overall personal and sincere tonality, all contributes to that. The new brand platform, identity and interior not only propelled Nordiska Kliniken from obscurity to one of Sweden’s biggest aesthetics clinics in just five years, but it also created a new standard for the industry.

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Nordiska Kliniken. Changing the face of beauty.

Nordiska Kliniken is one of Sweden’s leading clinics for aesthetic surgery and corrective treatments. Nordiska Kliniken is proud of having taken the lead in promoting safe, high-quality treatments performed only by highly experienced surgeons. Our ambition with the redesign was to come away from the often cold, uninspiring clinical perception of the aesthetic industry. We also wanted to stress other underlying motives for undergoing these kinds of treatments than merely vanity – such as improved well being, self confidence and inner balance, which research show are key drivers. With this in mind, we looked for inspiration in lifestyle categories like fashion, spa and wellness.

Nordiska Kliniken is a name that promises a lot. The word “Nordic” evokes a sense of natural beauty, purity, and simplicity — values that define the entire clinic experience. Our ambition was to create an environment where you feel comfortable, cared for, and inspired. Soft blush and grey colour tones coupled with vivid imagery in natural settings, tactile materials, and an overall personal and sincere tonality, all contributes to that. The new brand platform, identity and interior not only propelled Nordiska Kliniken from obscurity to one of Sweden’s biggest aesthetics clinics in just five years, but it also created a new standard for the industry.

IdentityCampaign DigitalPrint

Film

Motion

Copy