Blossa Glögg. Rediscovering a Swedish icon.

For over a century, the Blossa brand has dominated the market for glögg, a mulled wine that is essential to Christmas festivities in Scandinavia. While the product is dormant for ten months of the year, more than 10 million bottles are sold during the weeks leading up to the holidays. Blossa is still based on the original recipe from 1895. It is composed of quality wines and spices, and the blending process is handcrafted. This uncompromising approach to quality in every step of the process is at the very core of the Blossa brand, and is what has made it so cherished by Scandinavian glögg drinkers for over a hundred years.

The ambition with the design update was to underline those values of craftmanship, quality and tradition as well as to enhance the premium expression. The strategy was not to reinvent the brand, but to rediscover the heart of it and develop a design that is contemporary whilst letting the heritage shine through. This was done through the design of a custom bottle as well as bringing forth some of the original attributes from Blossa’s early history and incorporating them into the design in a new way.

IdentityPackaging

Art DirectionPrint

Design update

Previous

It feels like Blossa has finally come into it's own. The new design communicates quality, craftsmanship and tradition at the same time as it is modern and forward-thinking. It's exactly what we want Blossa to be! — Nathalie Mallédant, Regional Brand Development Manager, Altia

Blossa Glögg. Rediscovering a Swedish icon.

For over a century, the Blossa brand has dominated the market for glögg, a mulled wine that is essential to Christmas festivities in Scandinavia. While the product is dormant for ten months of the year, more than 10 million bottles are sold during the weeks leading up to the holidays. Blossa is still based on the original recipe from 1895. It is composed of quality wines and spices, and the blending process is handcrafted. This uncompromising approach to quality in every step of the process is at the very core of the Blossa brand, and is what has made it so cherished by Scandinavian glögg drinkers for over a hundred years.

The ambition with the design update was to underline those values of craftmanship, quality and tradition as well as to enhance the premium expression. The strategy was not to reinvent the brand, but to rediscover the heart of it and develop a design that is contemporary whilst letting the heritage shine through. This was done through the design of a custom bottle as well as bringing forth some of the original attributes from Blossa’s early history and incorporating them into the design in a new way.

IdentityPackaging

Art DirectionPrint

Design update

Previous design

It feels like Blossa has finally come into it's own. The new design communicates quality, craftsmanship and tradition at the same time as it is modern and forward-thinking. It's exactly what we want Blossa to be! — Nathalie Mallédant, Regional Brand Development Manager, Altia