Vete-Katten. A Stockholm institution since 1928.

Established in 1928, Vete-Katten is one of Stockholm’s oldest and most iconic cafés, serving guests in the very same location for nearly a century. The redesign required a delicate balance — it was essential not to modernize too much, risking the loss of its old-world charm or alienating long-time regulars. Instead, the goal was to identify the spirit of the café, and create an atmosphere that felt as though it had always looked this way.

This philosophy guided every decision, from typography and copy tonality to materials and finishes. The result? Loyal patrons felt instantly at home, while the refreshed identity also invited younger generations to experience Vete-Katten’s timeless tradition of “fika”.

IdentityPackaging Print

Signage

Uniforms

CopywritingWebsite

Updating such a well loved Stockholm institution requires a good dose of respect for its heritage to maintain that old-world charm.

Vete-Katten. A Stockholm institution since 1928.

Established in 1928, Vete-Katten is one of Stockholm’s oldest and most iconic cafés, serving guests in the very same location for nearly a century. The redesign required a delicate balance — it was essential not to modernize too much, risking the loss of its old-world charm or alienating long-time regulars. Instead, the goal was to identify the spirit of the café, and create an atmosphere that felt as though it had always looked this way.

This philosophy guided every decision, from typography and copy tonality to materials and finishes. The result? Loyal patrons felt instantly at home, while the refreshed identity also invited younger generations to experience Vete-Katten’s timeless tradition of “fika”.

IdentityPackaging Print

Signage

Uniforms

CopywritingWebsite

Updating such a well loved Stockholm institution requires a good dose of respect for its heritage to maintain that old-world charm.